Retail stores battle online shopping by delivering outstanding customer experiences
In Canada, online shopping accounts for one in ten retail purchases. While that number may seem small, it is growing at an annual rate of 20 percent. In order to fight back against the trend toward online purchases, bricks and mortar stores need to deliver outstanding service and create wonderful customer experiences.
A bike shop might take a customer’s measurements to ensure that a new bicycle is the right size. A hardware store can help a homeowner find the perfect paint for the exterior trim. And an artist gallery can show how a work will look in a living room.